WASTED ON SOME
As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The platform’s first brand campaign in years set out to poke fun at this assumption by creating caricatures of what young people believe the typical BBC viewer to be – a little conservative, a little prudish and very very British. Shot by Tim Godsall through Anonymous.
